Posts tagged Branding
Colin McRae DiRT 2 X Games Details (Dirt 2)
Jul 24th
OXCGN:
"Codemasters® in partnership with NAMCO BANDAI Partners Australia New Zealand, and ESPN’s X Games, today announced an agreement that will see three all-new X Games stages created and integrated exclusively in Colin McRae: DiRT 2, the sequel to the award-winning off-road racing title.
The three new stages – X Games America, X Games Europe and X Games Asia – will carry official X Games branding and infuse added realism by bringing the series’ unique action sports atmosphere to the game. Players will be able to compete in the X Games events by reaching landmark achievements within the game’s World Tour."
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OTX: Call Of Duty Brand Return Helps Modern Warfare 2 (Call of Duty: Modern Warfare 2)
Jul 22nd
While Halo 3: ODST continues to have a "commanding lead" in purchase intent over all forthcoming video games, Modern Warfare 2’s placing surged, with the Call Of Duty name re-addition "contributing" to the shift, according to OTX data provided exclusively to Gamasutra.
OTX recently noted that consumer awareness levels for the game dropped 20 percent after apparent indication that the Call Of Duty name would be omitted. However, with the game’s box retaining the CoD brand, it appears that retail consumers, at least, will be aware of the game’s connection to the franchise.
The confirmation of the "Call of Duty" branding on Modern Warfare 2’s box art — and the re-addition of this part of the name to the survey — halfway through OTX’s data period for these charts "undoubtedly contributed to the positive movement," the firm added, expecting both awareness and purchase intent surrounding the title to further rise next month.
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